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Publications
Publications
July 2017
Teaching Plan
HBS Case Collection
Spectio: A Digital Lighting Company
By:
Rajiv Lal
and Sarah McAra
Format:
Print
|
Language:
English
|
Pages:
8
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Abstract
Teaching Plan for HBS Case No. 517-002.
Citation
Lal, Rajiv, and Sarah McAra. "Spectio: A Digital Lighting Company." Harvard Business School Teaching Plan 518-023, July 2017.
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About The Author
Rajiv Lal
Marketing
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More Publications
More from the Authors
January 2024
Faculty Research
Sprouts Farmers Market
By:
Rajiv Lal
,
Forest L. Reinhardt
and Natalie Kindred
June 2023 (Revised September 2023)
Faculty Research
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By:
Sunil Gupta
,
Rajiv Lal
and Celine Chammas
April 2023 (Revised August 2023)
Faculty Research
Adobe's Customer Journey
By:
Sunil Gupta
,
Rajiv Lal
and Celine Chammas
More from the Authors
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe's Customer Journey
By: Sunil Gupta, Rajiv Lal and Celine Chammas
