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• Case | HBS Case Collection | June 2018

  Relax (Boston): Innovating and Growing an Entrepreneurial Business

  Paul Marshall and Carole Carlson

  The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the challenges posed by the company's transformation from a small, independent operation to a professionally managed enterprise. This case illustrates the challenges of preparing for rapid growth. It covers issues of internal management and organization, as well as brand management decisions. Relax can be used in an entrepreneurial management or small business course. Because of the emphasis the company places on its brand, it may also be applicable for some marketing or brand management classes.

  Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design;

  Citation:

  Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.  View Details

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• Teaching Note | HBS Case Collection | June 2018

  Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case)

  Paul Marshall and Carole Carlson

  Teaching Note for HBS No. 918-523.

  Citation:

  Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business (Brief Case)." Harvard Business School Teaching Note 918-524, June 2018.  View Details

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• Case | HBS Case Collection | July 2017 (Revised April 2018)

  Keurig: Hostile Takeover (A)

  Paul W. Marshall, John H. Lynch, David J. Donahue and Philip B. Rich

  Citation:

  Marshall, Paul W., John H. Lynch, David J. Donahue, and Philip B. Rich. "Keurig: Hostile Takeover (A)." Harvard Business School Case 918-401, July 2017. (Revised April 2018.)  View Details

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