Entrepreneurship: Every Pivot Needs a Story

Rory  McDonald; Cheng  Gao

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Entrepreneurship: Every Pivot Needs a Story

by Rory McDonald and Cheng Gao

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McDonald, Rory, and Cheng Gao. "Entrepreneurship: Every Pivot Needs a Story." Harvard Business Review 95, no. 4 (July–August 2017): 24. (Summary of “Pivoting Isn’t Enough: Principled Pragmatism and Strategic Reorientation in New Ventures”.)

About the Author

Rory M. McDonald

Thai-Hi T. Lee (MBA 1985) Associate Professor of Business Administration

Technology and Operations Management

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Entrepreneurship: Every Pivot Needs a Story

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