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Entrepreneurship: Every Pivot Needs a Story

By: Rory McDonald and Cheng Gao
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Citation

McDonald, Rory, and Cheng Gao. "Entrepreneurship: Every Pivot Needs a Story." Harvard Business Review 95, no. 4 (July–August 2017): 24. (Summary of “Pivoting Isn’t Enough: Principled Pragmatism and Strategic Reorientation in New Ventures”.)
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About The Author

Rory M. McDonald

Technology and Operations Management
→More Publications

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More from the Authors
  • Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics By: Cheng Gao and Rory McDonald
  • A Spanner in the Works: Category-Spanning Entrants and Audience Valuation of Incumbents By: Rory M. McDonald and Ryan T. Allen
  • Mastering Innovation's Toughest Trade-Offs By: Christopher B. Bingham and Rory M. McDonald
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