Publications
Publications
  • August 2017 (Revised November 2017)
  • Case
  • HBS Case Collection

Paktor: Designing a Dating App

By: Michael Luca, Stephanie Chan and Essie Alamsyah
  • Format:Print
  • | Language:English
  • | Pages:13
ShareBar

Abstract

Paktor is a popular mobile-based online dating app from Singapore, where a user can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the context of online marketplaces. Students are asked to evaluate Paktor’s existing design features and pricing and formulate recommendations on design choices, pricing, and global expansion.

Keywords

Mobile and Wireless Technology; Design; Price; Product Launch; Global Strategy

Citation

Luca, Michael, Stephanie Chan, and Essie Alamsyah. "Paktor: Designing a Dating App." Harvard Business School Case 918-005, August 2017. (Revised November 2017.)

Related Work