JCPenney: Back in Business

Elie  Ofek; Christine  Snively

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Teaching Note | HBS Case Collection | July 2017

JCPenney: Back in Business

by Elie Ofek and Christine Snively

Abstract

Teaching Note for HBS No. 517-037.

Language: English

Format: Print

29 pages

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Citation:

Ofek, Elie, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Teaching Note 518-003, July 2017.

About the Author

Elie Ofek

T.J. Dermot Dunphy Professor of Business Administration

Marketing

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Case | HBS Case Collection | September 2017 (Revised March 2018)

Great Lakes Banking Group: Data Management

Shane Greenstein and Christine Snively

In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank’s data processing and storage systems were in need of an update, and since GLBG last made heavy IT investments in the late 1990s, the technology had changed considerably. GLBG sought Rechtin’s advice on whether or not it should build a new data center, pursue a wholesale colocation solution, rent space from a retail colocation provider, or store more data in the cloud.

Keywords: Hardware; Infrastructure; Operations; Information Management;

Citation:
Greenstein, Shane, and Christine Snively. "Great Lakes Banking Group: Data Management." Harvard Business School Case 618-021, September 2017. (Revised March 2018.) View Details

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Case | HBS Case Collection | February 2018 (Revised March 2018)

Huawei: How Can We Lead the Way?

Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai

On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business. Established in 1987, Huawei was the largest telecom equipment company in the world. Huawei established the CBG in 2012 to focus on Huawei-branded smartphone models, and within five years had risen to be the No. 3 player in the market in terms of shipments; next only to Apple and Samsung. As they finished watching Cook’s presentation, Yu and Cheung thought about the Mate 10 series, Huawei’s most advanced smartphone that would be launched on October 16, 2017 in Germany. The new models would include Huawei’s proprietary Kirin 970 chipset, which boasted having the world’s first artificial intelligence (AI) mobile processor. They had to decide how to position, communicate and price the new phones. Yet beyond these near term decisions, a major challenge facing Huawei was how to make good on Yu’s bold vision to overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative US market. What would it take for Huawei to be the number 1 smartphone brand globally?

Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy;

Citation:
Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised March 2018.) View Details

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Technical Note | HBS Case Collection | March 2018

Internet Data Capping Note (B)

Shane Greenstein and Christine Snively

The B note brings the reader up through early 2017 and addresses an informal review carried out by the Wireless Telecommunications Bureau (WTB) on sponsored data and zero-rating data plans in the mobile broadband market.

Keywords: telecommunications; Technology; Internet;

Citation:
Greenstein, Shane, and Christine Snively. "Internet Data Capping Note (B)." Harvard Business School Technical Note 618-061, March 2018. View Details

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JCPenney: Back in Business

Abstract

Citation:

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