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Publications
July 2017
Teaching Note
HBS Case Collection
JCPenney: Back in Business
By:
Elie Ofek
and Christine Snively
Format:
Print
|
Language:
English
|
Pages:
29
ShareBar
Abstract
Teaching Note for HBS No. 517-037.
Citation
Ofek, Elie, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Teaching Note 518-003, July 2017.
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About The Author
Elie Ofek
Marketing
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More Publications
More from the Authors
December 2024
Faculty Research
Assessing the Value of Unifying and De-duplicating Customer Data
By:
Elie Ofek
and Hema Yoganarasimhan
October 2024
Faculty Research
AI and Brand Management: Promises and Perils
By:
Julian De Freitas
and
Elie Ofek
September 2024
Faculty Research
Assessing the Value of Unifying and De-Duplicating Customer Data Spreadsheet Supplement
By:
Elie Ofek
More from the Authors
Assessing the Value of Unifying and De-duplicating Customer Data
By: Elie Ofek and Hema Yoganarasimhan
AI and Brand Management: Promises and Perils
By: Julian De Freitas and Elie Ofek
Assessing the Value of Unifying and De-Duplicating Customer Data Spreadsheet Supplement
By: Elie Ofek
