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July 2017
Teaching Note
HBS Case Collection
JCPenney: Back in Business
By:
Elie Ofek
and Christine Snively
Format:
Print
|
Language:
English
|
Pages:
29
ShareBar
Abstract
Teaching Note for HBS No. 517-037.
Citation
Ofek, Elie, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Teaching Note 518-003, July 2017.
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About The Author
Elie Ofek
Marketing
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More Publications
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October 2022
Faculty Research
Pricing at Echosec Systems
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, Marco Bertini, Annelena Lobb and Alexis Lefort
September 2022
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Navya: Steering Toward a Driverless Future
By:
Julian De Freitas
,
Elie Ofek
, Shaun Ingledew and Tonia Labruyere
September 2022
Faculty Research
On CUE: The Quest for Optimal Customer Unit Economics
By:
Elie Ofek
, Barak Libai and Eitan Muller
More from the Authors
Pricing at Echosec Systems
By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort
Navya: Steering Toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
On CUE: The Quest for Optimal Customer Unit Economics
By: Elie Ofek, Barak Libai and Eitan Muller
