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July 2017
Teaching Note
HBS Case Collection
JCPenney: Back in Business
By:
Elie Ofek
and Christine Snively
Format:
Print
|
Language:
English
|
Pages:
29
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Abstract
Teaching Note for HBS No. 517-037.
Citation
Ofek, Elie, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Teaching Note 518-003, July 2017.
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About The Author
Elie Ofek
Marketing
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More Publications
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June 2021
Faculty Research
Pearson: Efficacy 2.0
By:
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and
Marco Bertini
April 2021
Faculty Research
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By:
Elie Ofek
, Olivier Toubia and Didier Toubia
April 2021
Faculty Research
Hot Wheels: Launching the Mixed-Play Experience
By:
Elie Ofek
and Andres Terech
More from the Authors
Pearson: Efficacy 2.0
By: Elie Ofek and Marco Bertini
HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market
By: Elie Ofek, Olivier Toubia and Didier Toubia
Hot Wheels: Launching the Mixed-Play Experience
By: Elie Ofek and Andres Terech
