Publications
Publications
- June 2017 (Revised July 2020)
- HBS Case Collection
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
Abstract
Teaching Note for HBS No. 517-042.
Keywords
Citation
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Teaching Note 517-130, June 2017. (Revised July 2020.)