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  • May 2017 (Revised January 2019)
  • Teaching Note
  • HBS Case Collection

Angie's List: Ratings Pioneer Turns 20

By: Ayelet Israeli and Robert J. Dolan
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Teaching Note for HBS No. 517-016.

Keywords

Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce

Citation

Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.)

About The Authors

Ayelet Israeli

Marketing
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Robert J. Dolan

Marketing
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