Publications
Publications
- May 2017 (Revised January 2019)
- HBS Case Collection
Angie's List: Ratings Pioneer Turns 20
By: Ayelet Israeli and Robert J. Dolan
Abstract
Teaching Note for HBS No. 517-016.
Keywords
Ratings; Marketing; Conjoint Analysis; Market Research; Pricing Strategy; Product Line Management; Two Sided Markets; Freemium; Ecommerce
Citation
Israeli, Ayelet, and Robert J. Dolan. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Teaching Note 517-123, May 2017. (Revised January 2019.)