How Sales Can Wield Its Most Effective Weapon: Pricing

Frank V. Cespedes

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Article | Quotable | April 2017

How Sales Can Wield Its Most Effective Weapon: Pricing

by Frank V. Cespedes

Abstract

This article discusses certain core ways that sales people can use, but sometimes abuse, pricing authority and the implications for effective sales management.

Keywords: Sales; Price; Salesforce Management;

Format: Electronic

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