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  • April 2017
  • Article
  • Quotable

How Sales Can Wield Its Most Effective Weapon: Pricing

By: Frank V. Cespedes
  • Format:Electronic
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Abstract

This article discusses certain core ways that sales people can use, but sometimes abuse, pricing authority and the implications for effective sales management.

Keywords

Sales; Price; Salesforce Management

Citation

Cespedes, Frank V. "How Sales Can Wield Its Most Effective Weapon: Pricing." Quotable (April 2017).
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About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

More from the Author

    • March 9, 2023
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    Linking Value and Price

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    • January 2023 (Revised January 2023)
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More from the Author
  • Linking Growth and the Frontline By: Frank V. Cespedes, Jay Galeota and Michael Wong
  • Linking Value and Price By: Frank V. Cespedes
  • Belden and Digital Transformation: From Product Sales to Solutions Sales By: Frank V. Cespedes and Amy Klopfenstein
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