Publications
Publications
- April 2017
- Quotable
How Sales Can Wield Its Most Effective Weapon: Pricing
By: Frank V. Cespedes
Abstract
This article discusses certain core ways that sales people can use, but sometimes abuse, pricing authority and the implications for effective sales management.
Keywords
Citation
Cespedes, Frank V. "How Sales Can Wield Its Most Effective Weapon: Pricing." Quotable (April 2017).