Publications
Publications
- May 2017 (Revised October 2017)
- HBS Case Collection
Uber: Changing the Way the World Moves (B)
By: Youngme Moon
Abstract
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017.
Keywords
Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
Citation
Moon, Youngme. "Uber: Changing the Way the World Moves (B)." Harvard Business School Supplement 317-125, May 2017. (Revised October 2017.)