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• Case | HBS Case Collection | April 2018

  Hawk Electronics, Inc.

  Richard G. Hamermesh and John J. Lafkas

  Citation:

  Hamermesh, Richard G., and John J. Lafkas. "Hawk Electronics, Inc." Harvard Business School Brief Case 918-521, April 2018.  View Details

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• Teaching Note | HBS Case Collection | April 2018

  Hawk Electronics, Inc. (Brief Case)

  Richard G. Hamermesh and John J. Lafkas

  Citation:

  Hamermesh, Richard G., and John J. Lafkas. "Hawk Electronics, Inc. (Brief Case)." Harvard Business School Teaching Note 918-522, April 2018.  View Details

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• Case | HBS Case Collection | March 2014 (Revised March 2018)

  Red Bull (A)

  Eric Van den Steen and Carin-Isabel Knoop

  Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

  Keywords: Judo strategy; Judo economics; sustainable competitive advantage; imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States;

  Citation:

  Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)  View Details

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