Publications
Publications
  • April 2017
  • Article
  • Journal of the Association for Consumer Research

Introduction to Special Issue: The Consumer in a Connected World

By: John A. Deighton, Jacob Goldenberg and Andrew T. Stephen
  • Format:Print
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Keywords

Marketing; Consumer Behavior; Consumer Research; Smartphones; Data; Technology

Citation

Deighton, John A., Jacob Goldenberg, and Andrew T. Stephen. "Introduction to Special Issue: The Consumer in a Connected World." Journal of the Association for Consumer Research 2, no. 2 (April 2017): 137–139.

About The Author

John A. Deighton

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