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  • April 2017
  • Teaching Note
  • HBS Case Collection

Sesame Workshop: Bringing Big Bird Back to Health (Abridged)

By: Rosabeth Moss Kanter, Ryan Raffaelli, Ai-Ling Jamila Malone and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:23 
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Abstract

Sesame Workshop was in the middle of a turnaround in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This Teaching Note helps instructors teach the abridged and full-length versions of “Sesame Workshop: Bringing Big Bird Back to Health.” The cases examine Dunn's efforts to turn Sesame around. Teaching Note for HBS No. 317-094.

Keywords

Turnaround; Ngo; Non-profit; Transformation; Organization Alignment; Identity; Managing Change; Philanthropy; Media; Television; Reorganization; Talent; Innovation; Risk Aversion; Organizational Change And Adaptation; Change Management; Restructuring; Identity; Transformation; Education Industry; Media And Broadcasting Industry

Citation

Kanter, Rosabeth Moss, Ryan Raffaelli, Ai-Ling Jamila Malone, and Jonathan Cohen. "Sesame Workshop: Bringing Big Bird Back to Health (Abridged)." Harvard Business School Teaching Note 317-118, April 2017.
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About The Authors

Rosabeth M. Kanter

General Management
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Ryan L. Raffaelli

Organizational Behavior
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More from the Authors
  • Managing Change & Transformation in 2021 By: Rosabeth M. Kanter
  • Video Interview with Rebecca Fishman Lipsey By: Rosabeth M. Kanter and Joyce Kim
  • Video Interview with Felecia Hatcher By: Rosabeth M. Kanter and Joyce J. Kim
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