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Publications

Basecamp: Pricing

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.

Keywords

Analytics and Data Science; Price; Analysis; Customers; Product Marketing

Citation

Cespedes, Frank V. "Basecamp: Pricing." Harvard Business School Teaching Note 817-128, April 2017.

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