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  • April 2017
  • Teaching Note
  • HBS Case Collection

Basecamp: Pricing

By: Frank V. Cespedes
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.

Keywords

Analytics and Data Science; Price; Analysis; Customers; Product Marketing

Citation

Cespedes, Frank V. "Basecamp: Pricing." Harvard Business School Teaching Note 817-128, April 2017.
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About The Author

Frank V. Cespedes

Entrepreneurial Management
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    • October 2022 (Revised December 2022)
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More from the Author
  • Belden and Digital Transformation: From Product Sales to Solutions Sales By: Frank V. Cespedes and Amy Klopfenstein
  • Using Simulations to Upskill Employees By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill
  • Aphro Beverages By: Frank V. Cespedes and Amram Migdal
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