Making Target the Target: Boycotts and Corporate Political Activity

Nien-hê  Hsieh; Victor  Wu

Case | HBS Case Collection | April 2017 (Revised August 2018)

Making Target the Target: Boycotts and Corporate Political Activity

Abstract

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must determine how to respond to the debate over North Carolina's recently signed law, commonly known as "HB2," that invalidated LGBT non-discrimination ordinances at the local level. In contrast to other organizations, Target did not threaten to leave the state. However, its public statement in support of LGBT rights prompted a boycott against its stores. Adding to the difficulty was the fact that Target was caught on the other side of the debate in 2010 in one of the earliest high-profile controversies resulting from the Supreme Court Citizens United ruling. Target had contributed to a super PAC supporting business friendly candidates. As one of the candidate's opposition to same-sex marriage became well publicized, Target faced a consumer boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online sales tax legislation.

Keywords: boycott; corporate accountability; corporate political activity; lobbying; LGBTQ; campaign contributions; campaign finance; retail; shareholder activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States;

Language: English

Format: Print

26 pages

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Citation:

Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity." Harvard Business School Case 317-113, April 2017. (Revised August 2018.)

Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of employee speech, mistreatment of contract and temporary workers, allegations of sexual misconduct and gender inequality, and claims of retaliation against labor organizing. While Google employees felt an obligation to dissent against morally questionable practices, embodying the company’s informal motto “don’t be evil,” the company struggled to respond to employees’ concerns while preserving its unique culture.

Case | HBS Case Collection | March 2015 (Revised August 2020)

Putting the Guiding Principles into Action: Human Rights at Barrick Gold (A)

Rebecca Henderson and Nien-he Hsieh

In 2010, Human Rights Watch, a well-regarded international NGO, approached Barrick Gold asserting that members of the company’s security force at the Porgera Gold Mine in Papua New Guinea had on multiple occasions raped women who were trespassing onto the mine’s waste dumps in search of gold. Subsequent investigations identified significant evidence to support the allegations, and the revelations led to broad ranging change at both Porgera and at Barrick more generally. Drawing heavily on the United Nation’s Guiding Principles on Business and Human Rights (GPs), Barrick not only moved to make efforts to provide restitution to the women involved, but also designed and rolled out a comprehensive set of policies designed to embed the protection of human rights into the entire company. Barrick also played a central role in leading the development of an auditing and verification framework for the Voluntary Principles on Security and Human Rights (the VPs), a set of commitments embraced by most of the world’s largest extractive companies. The case provides students with an opportunity to analyze the challenges that arise from operating in environments with weak state institutions; to examine the challenges of implementing voluntary frameworks, such as the GPs or VPs, and their potential as alternatives to state institutions; to learn about the field of business and human rights; and to develop an analytic framework for evaluating the responsibilities of business leaders to society, especially from the perspective of human rights.

Keywords: human rights; business and society; Rights; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Government Relations;

Citation:

Henderson, Rebecca, and Nien-he Hsieh. "Putting the Guiding Principles into Action: Human Rights at Barrick Gold (A)." Harvard Business School Case 315-108, March 2015. (Revised August 2020.) View Details

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