Publications
Publications
- March 2017
- HBS Case Collection
A. Lange & Söhne
By: Stefan Thomke and Daniela Beyersdorfer
Abstract
The case describes how A. Lange & Söhne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide how to price its innovative watch collection and how to grow the Glashütte-based watchmaker.
Keywords
Watches; Operational Excellence; Brand ＆ Product Management; Product Development; Leadership; Growth and Development Strategy; Marketing Strategy; Product Positioning; Brands and Branding; Management; Operations; Production; Innovation and Invention; Price; Business History; Germany
Citation
Thomke, Stefan, and Daniela Beyersdorfer. "A. Lange & Söhne." Harvard Business School Case 617-058, March 2017.