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  • March 2017 (Revised February 2018)
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VMware and the Public Cloud

By: Raffaella Sadun and Christine Snively
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud Air offering. In order to gain market share and compete with major cloud providers Amazon Web Services and Microsoft Azure, what strategy should VMware pursue? Should the company try to partner with an established cloud player or build out its public cloud offering through its own internal investments and acquisitions?

Keywords

Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Technology Industry; Information Technology Industry

Citation

Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
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About The Author

Raffaella Sadun

Strategy
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Related Work

    • May 2017 (Revised February 2018)
    • Faculty Research

    VMware and the Public Cloud (B)

    By: Raffaella Sadun and Christine Snively
    • March 2017 (Revised February 2018)
    • Faculty Research

    VMware and the Public Cloud

    By: Raffaella Sadun and Christine Snively
    • March 2018
    • Faculty Research

    VMware and the Public Cloud (A) and (B)

    By: Raffaella Sadun and Greta Friar
Related Work
  • VMware and the Public Cloud (B) By: Raffaella Sadun and Christine Snively
  • VMware and the Public Cloud By: Raffaella Sadun and Christine Snively
  • VMware and the Public Cloud (A) and (B) By: Raffaella Sadun and Greta Friar
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