edaixi (eWash): Digital Transformation of Laundry Services (B)

Feng  Zhu; Weiru  Chen; Chuang  Chen; Ciwu  Lin

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Supplement | HBS Case Collection | April 2017

edaixi (eWash): Digital Transformation of Laundry Services (B)

by Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Abstract

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers, locally sourced teams of freelancers, and in-house operations.

Keywords: Laundry; O2O; online-to-offline; digital platforms; Service Operations; Business Organization; Technology Platform; Transformation; Service Industry; China;

Language: English

Format: Print

2 pages

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Citation:

Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017.

About the Author

Feng Zhu

Piramal Associate Professor of Business Administration

Technology and Operations Management

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edaixi (eWash): Digital Transformation of Laundry Services (B)

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