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  • April 2017 (Revised February 2020)
  • Supplement
  • HBS Case Collection

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers, locally sourced teams of freelancers, and in-house operations.

Keywords

Laundry; O2O; Online-to-offline; Digital Platforms; Service Operations; Business Model; Technology Platform; Transformation; Service Industry; China

Citation

Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)

About The Author

Feng Zhu

Technology and Operations Management
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