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  • March 2017 (Revised March 2019)
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Ant Financial (A)

By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Headquartered in Hangzhou (China), Ant Financial has grown into a fintech “Unicorn.” The fintech empire that the company established spanned verticals such as mobile and online payment (Alipay), money market fund (Yu’e Bao), wealth management (Ant Fortune), digital-only banking (MYbank), credit scoring (Zhima Credit), and consumer credit portal (Ant Credit Pay) among others. After another sales record during the 2016 11.11 Global Shopping Festival along with Alibaba, Long Chen, chief strategy officer of Ant Financial, was contemplating the various opportunities and challenges associated with the firm’s international expansion, inclusive finance in rural regions, and regulatory uncertainties.

Keywords

Growth and Development Strategy; Global Strategy; Finance; Opportunities; Financial Services Industry; Technology Industry

Citation

Zhu, Feng, Ying Zhang, Krishna G. Palepu, Anthony K. Woo, and Nancy Hua Dai. "Ant Financial (A)." Harvard Business School Case 617-060, March 2017. (Revised March 2019.)
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About The Authors

Feng Zhu

Technology and Operations Management
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Krishna G. Palepu

Accounting and Management
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Related Work

    • February 2018
    • Faculty Research

    Ant Financial (B)

    By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
    • February 2018 (Revised January 2020)
    • Faculty Research

    Ant Financial (C)

    By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
    • March 2019 (Revised January 2020)
    • Faculty Research

    Ant Financial (A), (B), and (C)

    By: Feng Zhu, Krishna G. Palepu, Kerry Herman and Susie Ma
    • March 2017 (Revised March 2019)
    • Faculty Research

    Ant Financial (A)

    By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
    • March 2021 (Revised December 2021)
    • Faculty Research

    Ant Financial (D)

    By: Feng Zhu, Krishna G. Palepu, Kerry Herman and Susie Ma
Related Work
  • Ant Financial (B) By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
  • Ant Financial (C) By: Feng Zhu, Ying Zhang, Krishna G. Palepu and Anthony K. Woo
  • Ant Financial (A), (B), and (C) By: Feng Zhu, Krishna G. Palepu, Kerry Herman and Susie Ma
  • Ant Financial (A) By: Feng Zhu, Ying Zhang, Krishna G. Palepu, Anthony K. Woo and Nancy Hua Dai
  • Ant Financial (D) By: Feng Zhu, Krishna G. Palepu, Kerry Herman and Susie Ma
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