Publications
Publications
- March 2017 (Revised August 2021)
- HBS Case Collection
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Abstract
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights?
Keywords
Analytics; E-commerce; Pricing; Data; Service Operations; Forecasting and Prediction; Internet; Online Technology; Technology Adoption; Mathematical Methods; Decision Making; Retail Industry; Fashion Industry; United States
Citation
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised August 2021.)
About The Authors
