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  • March 2017 (Revised March 2022)
  • Case
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Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can Wilson provide new insights?

Keywords

Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States

Citation

Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
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About The Authors

Kris Johnson Ferreira

Technology and Operations Management
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Karim R. Lakhani

Technology and Operations Management
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Related Work

    • June 2021
    • Faculty Research

    Flashion: Art vs. Science in Fashion Retailing

    By: Kris Ferreira
    • July 2021 (Revised March 2022)
    • Faculty Research

    Flashion: Art vs. Science in Fashion Retailing

    By: Kris Ferreira
    • March 2017 (Revised March 2022)
    • Faculty Research

    Flashion: Art vs. Science in Fashion Retailing

    By: Kris Ferreira and Karim R. Lakhani
Related Work
  • Flashion: Art vs. Science in Fashion Retailing By: Kris Ferreira
  • Flashion: Art vs. Science in Fashion Retailing By: Kris Ferreira
  • Flashion: Art vs. Science in Fashion Retailing By: Kris Ferreira and Karim R. Lakhani
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