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• Case | HBS Case Collection | February 2019 (Revised December 2019)

  ThirdLove

  Jeffrey F. Rayport and Matthew G. Preble

  Keywords: Cohort Behavior; Customer Acquisition Cost (CAC); Lifetime Value (LTV);

  Citation:

  Rayport, Jeffrey F., and Matthew G. Preble. "ThirdLove." Harvard Business School Case 819-061, February 2019. (Revised December 2019.)  View Details

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• Case | HBS Case Collection | September 2019 (Revised December 2019)

  Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

  Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

  The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as the challenges it faced with operations, delivery, and order tracking. Finally, the protagonist is poised to raise a Series C financing he hopes will value the company at $200 million.

  Keywords: e-commerce; Startups; furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States;

  Citation:

  Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)  View Details

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• Supplement | HBS Case Collection | September 2019 (Revised December 2019)

  Anthony Soohoo: Retrospection on Dot & Bo

  Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

  The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as the challenges it faced with operations, delivery, and order tracking. Finally, the protagonist is poised to raise a Series C financing he hopes will value the company at $200 million.

  Keywords: e-commerce; Startups; furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States;

  Citation:

  Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)  View Details

  CiteView DetailsPurchase

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