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• Case | HBS Case Collection | March 2018

  Zensar Technologies Ltd

  Joseph B. Fuller and Tanvi Deshpande

  Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and closely-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy for Zensar against a backdrop of a rapidly changing IT industry. Kishore, a strong proponent of digitizing business processes in order to increase productivity and revenue, wants to execute his idea to make Zensar a fully digital company. However, in doing so he has to strike a balance between driving an aggressive digital strategy and retaining Zensar’s culture.

  Keywords: Business Processes; Strategy; Leading Change; Organizational Culture; Information Technology Industry;

  Citation:

  Fuller, Joseph B., and Tanvi Deshpande. "Zensar Technologies Ltd." Harvard Business School Case 318-051, March 2018.  View Details

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• Case | HBS Case Collection | March 2014 (Revised March 2018)

  Red Bull (A)

  Eric Van den Steen and Carin-Isabel Knoop

  Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed it in volume. The case considers judo strategy both from the perspective of a small player (when up-start Red Bull faces Coke, Pepsi, and Bud) and as a large player (when market leader Red Bull faces up-start Monster).

  Keywords: Judo strategy; Judo economics; sustainable competitive advantage; imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States;

  Citation:

  Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)  View Details

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• Supplement | HBS Case Collection | March 2018

  McKinsey & Company: Early Career Choices (B)

  Prithwiraj Choudhury, Carin-Isabel Knoop and Nathaniel Schwalb

  The (B) case outlines the choices made by the associates in real life and the consequences of such choices.

  Keywords: Early Career Experiences; Career Progression; experiences; Personal Development and Career; Decisions; Outcome or Result; Consulting Industry;

  Citation:

  Choudhury, Prithwiraj, Carin-Isabel Knoop, and Nathaniel Schwalb. "McKinsey & Company: Early Career Choices (B)." Harvard Business School Supplement 618-038, March 2018.  View Details

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