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  • March 2017 (Revised April 2017)
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OXXO's Turf War Against Extra (A)

By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of whether they should focus on opening as many stores as possible and as quickly as possible in order to maintain market leadership. CEO Eduardo Padilla had to define his strategy and decide whether to focus on improving culture and operations or on relentlessly beating his rival.

Keywords

Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico

Citation

Sandino, Tatiana, Gerardo Pérez Cavazos, and Annelena Lobb. "OXXO's Turf War Against Extra (A)." Harvard Business School Case 117-021, March 2017. (Revised April 2017.)
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About The Author

Tatiana Sandino

Accounting and Management
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Related Work

    • March 2017
    • Faculty Research

    OXXO's Turf War Against Extra (B)

    By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
    • March 2017 (Revised April 2017)
    • Faculty Research

    OXXO's Turf War Against Extra (A)

    By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
    • February 2018
    • Faculty Research

    OXXO's Turf War Against Extra: Reflections on the Case: Eduardo Padilla

    By: Tatiana Sandino, Gerardo Pérez Cavazos and Kyle Thomas
    • February 2019
    • Faculty Research

    OXXO's Turf War Against Extra

    By: Tatiana Sandino, Gerardo Pérez Cavazos and Olivia Hull
Related Work
  • OXXO's Turf War Against Extra (B) By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
  • OXXO's Turf War Against Extra (A) By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
  • OXXO's Turf War Against Extra: Reflections on the Case: Eduardo Padilla By: Tatiana Sandino, Gerardo Pérez Cavazos and Kyle Thomas
  • OXXO's Turf War Against Extra By: Tatiana Sandino, Gerardo Pérez Cavazos and Olivia Hull
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