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Case | HBS Case Collection | March 2017

Pintura Corporation: The Lena Launch Decision

by John A. Quelch and Katherine B. Hartman

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Language: English Format: Print 10 pages EducatorsPurchase

Citation:

Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.

Related Work

  1. Teaching Note | HBS Case Collection | March 2017

    Pintura Corporation: The Lena Launch Decision (Brief Case)

    John A. Quelch and Katherine B. Hartman

    Citation:

    Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision (Brief Case)." Harvard Business School Teaching Note 917-524, March 2017.  View Details
    CiteView DetailsPurchase Related
  2. Supplement | HBS Case Collection | March 2017

    Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)

    John A. Quelch and Katherine B. Hartman

    Citation:

    Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 917-525, March 2017.  View Details
    CiteView DetailsPurchase Related
  3. Supplement | HBS Case Collection | March 2017

    Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)

    John A. Quelch and Katherine B. Hartman

    Citation:

    Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 917-526, March 2017.  View Details
    CiteView DetailsPurchase Related

About the Author

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John A. Quelch
Charles Edward Wilson Professor of Business Administration, Emeritus

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More from the Author

  • Supplement | HBS Case Collection | June 2017

    23andMe: Genetic Testing for Consumers (C)

    John A. Quelch, Irene Lu and Emily Boudreau

    Citation:

    Quelch, John A., Irene Lu, and Emily Boudreau. "23andMe: Genetic Testing for Consumers (C)." Harvard Business School Supplement 517-129, June 2017.  View Details
    CiteView DetailsPurchase Related
  • Case | HBS Case Collection | June 2017

    Wells Fargo & Co.: Respect Your Customers (A)

    John A. Quelch and Irene Lu

    Citation:

    Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (A)." Harvard Business School Case 517-131, June 2017.  View Details
    CiteView DetailsEducators Related
  • Supplement | HBS Case Collection | June 2017

    Wells Fargo & Co.: Respect Your Customers (B)

    John A. Quelch and Irene Lu

    Citation:

    Quelch, John A., and Irene Lu. "Wells Fargo & Co.: Respect Your Customers (B)." Harvard Business School Supplement 517-132, June 2017.  View Details
    CiteView Details Related
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