Publications
Publications
  • March 2017
  • Case
  • HBS Case Collection

Pintura Corporation: The Lena Launch Decision

By: John A. Quelch and Katherine B. Hartman
  • Format:Print
  • | Language:English
  • | Pages:10
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Citation

Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.

About The Author

John A. Quelch

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