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  • March 2017
  • Teaching Note
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chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald
  • Format:Print
  • | Language:English
  • | Pages:12 
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Abstract

Teaching Note for HBS No. 616-020.

Citation

McDonald, Rory. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Teaching Note 617-040, March 2017.
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About The Author

Rory M. McDonald

Technology and Operations Management
→More Publications

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More from the Author
  • How Would-Be Category Kings Become Commoners By: Rory McDonald and Keith Krach
  • Apple Bets on Augmented Reality By: Rory McDonald, David Lane and Mel Martin
  • When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy By: Rory McDonald and Robert Bremner
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