Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2017 (Revised March 2017)
  • Case
  • HBS Case Collection

OpenNotes

By: Jeffrey Rayport and Annelena Lobb
  • Format:Print
  • | Language:English
  • | Pages:26
ShareBar

Abstract

In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million patients by 2020. One opportunity was building an OpenNotes app for smartphones, in which patients could access their visit notes on their phones through an app compatible with Apple CareKit. But OpenNotes had other options, including partnerships with consumer groups and insurers. In addition, they would always have a role in encouraging doctors and institutions to share notes more readily. What was the best way to scale OpenNotes? Was it the app route or some other way to pursue the group’s ambitions?

Keywords

Health Care And Treatment; Health Care And Treatment; Technology Adoption; Growth And Development Strategy; Technology Industry; Health Industry; United States

Citation

Rayport, Jeffrey, and Annelena Lobb. "OpenNotes." Harvard Business School Case 817-080, March 2017. (Revised March 2017.)
  • Educators
  • Purchase

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

Related Work

    • March 2017 (Revised March 2017)
    • Faculty Research

    OpenNotes

    By: Jeffrey Rayport and Annelena Lobb
Related Work
  • OpenNotes By: Jeffrey Rayport and Annelena Lobb
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College