Publications
Publications
  • July 1997 (Revised June 2001)
  • Case
  • HBS Case Collection

H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)

By: Robert D. Austin and F. Warren McFarlan
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment and basket analysis.

Keywords

Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Electronics Industry; Computer Industry

Citation

Austin, Robert D., and F. Warren McFarlan. "H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)." Harvard Business School Case 198-016, July 1997. (Revised June 2001.)

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