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• Article | MIT Sloan Management Review | Spring 2020

  From Disruption to Collision: The New Competitive Dynamics

  Marco Iansiti and Karim R. Lakhani

  Citation:

  Iansiti, Marco, and Karim R. Lakhani. "From Disruption to Collision: The New Competitive Dynamics." Special Issue on Disruption 2020. MIT Sloan Management Review 61, no. 3 (Spring 2020).  View Details

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• Article | Harvard Business Review | January–February 2020

  Competing in the Age of AI

  Marco Iansiti and Karim R. Lakhani

  Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the same thing happens: Rather than relying on processes run by employees, the value we get is delivered by algorithms. Software is at the core of the enterprise, and humans are moved off to the side. This model frees firms from traditional operating constraints and enables them to compete in unprecedented ways. AI-driven processes can be scaled up very rapidly, allow for greater scope because they can be connected to many kinds of businesses, and offer very powerful opportunities for learning and improvement. And while the value of scale eventually begins to level off in traditional models, in AI-based ones, it never stops climbing. All of that allows AI-driven firms to quickly overtake traditional ones. As AI models blur the lines between industries, strategies are relying less on specialized expertise and differentiation based on cost, quality, and branding and more on business network position, unique data, and the deployment of sophisticated analytics.

  Keywords: artificial intelligence; algorithms; Technological Innovation; Business Model; Competition; Competitive Strategy;

  Citation:

  Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.  View Details

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• Background Note | HBS Case Collection | October 2019 (Revised January 2020)

  Evolution of the Drone Industry

  Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer

  This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating the Nascent Drone Industry” (HBS No. 619-085).

  Keywords: drones; Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States;

  Citation:

  McDonald, Rory, Andy Wu, Emilie Billaud, and Ryan Bayer. "Evolution of the Drone Industry." Harvard Business School Background Note 620-053, October 2019. (Revised January 2020.)  View Details

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