Publications
Publications
- February 2017
- HBS Case Collection
BlaBlaCar: The Road Ahead...
By: Karim R. Lakhani, Arun Sundararajan, Emilie Billaud and Caroline Caltagirone
Abstract
In 2017, the co-founders of BlaBlaCar—the world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in the hyper competitive sharing economy sector. The co-founders felt that the time was now to capitalize on the trust that the platform had built with its members and explore adjacent opportunities. The options in front of them represented a wide variety of ways to grow, but how should the team prioritize and figure out which opportunities represented a viable business strategy for their company?
Keywords
Business Growth And Maturation; Business Startups; Transformation; Decision Making; Values And Beliefs; Growth And Development Strategy; Market Platforms; Network Effects; Strategic Planning; Competitive Strategy; Expansion; Internet; Online Technology; Search Technology; Transportation Networks; Transportation Industry; Web Services Industry; France; Europe
Citation
Lakhani, Karim R., Arun Sundararajan, Emilie Billaud, and Caroline Caltagirone. "BlaBlaCar: The Road Ahead..." Harvard Business School Case 617-050, February 2017.
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