Publications
Publications
- February 2017
- HBS Case Collection
A Note on Franchising (Abridged)
By: Paul A. Gompers
Abstract
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns.
Keywords
Citation
Gompers, Paul A. "A Note on Franchising (Abridged)." Harvard Business School Background Note 217-059, February 2017.