Publications
Publications
- February 2017 (Revised March 2017)
- HBS Case Collection
Link REIT
By: Siddharth Yog
Abstract
Publicly listed in November 2005, Link REIT was the first real estate investment trust (REIT) in Hong Kong after the Hong Kong government decided to privatize a portfolio of community shopping malls, car parks, and fresh produce markets. Run by CEO George Hongchoy, the company had evolved from managing retail spaces in public housing estates in Hong Kong into new property types such as offices as well as into new geographies such as Beijing and Shanghai in mainland China. The case centers around the many questions Hongchoy faced on whether the strategic shift would dilute Link's mission of servicing the local community with affordable yet quality retail experience, while balancing his responsibilities to his shareholders and pursuing other growth opportunities.
Keywords
Hong Kong; REIT; Real Estate; Retail; Government; China; Housing; Public Company; Strategic Planning; Expansion; Public Equity; Real Estate Industry; Hong Kong; China
Citation
Yog, Siddharth. "Link REIT." Harvard Business School Case 217-056, February 2017. (Revised March 2017.)