Publications
Publications
  • February 2017 (Revised April 2018)
  • Case
  • HBS Case Collection

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu
  • Format:Print
  • | Language:English
  • | Pages:17
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Keywords

Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science

Citation

Deighton, John, Allison Ciechanover, and Mike Horia Todorescu. "Shopkick: The Power of Shopper Data." Harvard Business School Case 517-069, February 2017. (Revised April 2018.)

About The Author

John A. Deighton

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