Publications
Publications
- February 2017
- HBS Case Collection
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate
Abstract
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a top global jewelry brand within the next 10 years. The family had been successful throughout its various inflection points in the past—had it positioned itself well to soon begin competing with the global, high-end jewelry houses such as Cartier and Bulgari? Teaching Note for HBS No. 815-087.
Keywords
Luxury Retail; Jewelry; Luxury Goods; Uae; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India
Citation
Applegate, Lynda. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Teaching Plan 817-094, February 2017.
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