Publications
Publications
- 2017
- Advancing Organizational Theory in a Complex World
Getting Started with Ambidexterity
By: Andrew Binns and Michael Tushman
Abstract
This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and scaling—that share common features for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a frequent point of breakdown for firms that seek to build new businesses inside existing corporations; promising ideas often simply do not progress. There are many useful lessons to learn from the start-up movement about how best to organize and execute new ventures as “business experiments.” These lessons from the “start-up garage” enable established corporations to make progress on new ventures in a disciplined, fact-based way, while also moving at speed. We have identified eight key success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success.
Keywords
Citation
Binns, Andrew, and Michael Tushman. "Getting Started with Ambidexterity." Chap. 4 in Advancing Organizational Theory in a Complex World, edited by Jane Qiu, Ben Nanfeng Luo, Chris Jackson, and Karin Sanders, 60–73. Routledge Studies in Management, Organizations and Society. London, UK: Routledge, 2017.