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  • February 2017
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GE Digital

By: Rajiv Lal and Scott Johnson
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted that the company will generate $15 billion in digital revenues by 2020. What steps does GE need to take to reach their goal?

Keywords

GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America

Citation

Lal, Rajiv, and Scott Johnson. "GE Digital." Harvard Business School Case 517-063, February 2017.
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About The Author

Rajiv Lal

Marketing
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  • boAt Lifestyle By: Rajiv Lal and Kairavi Dey
  • Adobe's Customer Journey By: Sunil Gupta, Rajiv Lal and Celine Chammas
  • Facelift at Olay (B) Case Supplement By: Sunil Gupta, Rajiv Lal and Ruth Page
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