Publications
Publications
- February 2017
- HBS Case Collection
Dick's Sporting Goods
By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Abstract
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust e-commerce competitors and with its own suppliers, who were selling a greater share of their products direct to consumers. DKS’s leaders planned to grow the company’s physical footprint, were experimenting with new retail concepts, and had developed an omni-channel strategy to help blend the company’s online and physical presences to better serve customers.
Had DKS’s leaders adequately positioned the company in this changing sporting goods landscape to ensure its long-term viability?
Had DKS’s leaders adequately positioned the company in this changing sporting goods landscape to ensure its long-term viability?
Keywords
Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
Citation
Lal, Rajiv, Jose B. Alvarez, and Matthew G. Preble. "Dick's Sporting Goods." Harvard Business School Case 517-007, February 2017.