Publications
Publications
- January 2017
- HBS Case Collection
Flatiron School
By: Thomas Eisenmann and Halah AlQahtani
Abstract
In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their direct-to-consumer offer?
Keywords
Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Online Technology; Business Startups; Diversification; Expansion; Education Industry; United States
Citation
Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.
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