Publications
Publications
  • January 2017
  • Case
  • HBS Case Collection

Flatiron School

By: Thomas Eisenmann and Halah AlQahtani
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell online programs to universities and corporations, in addition to their direct-to-consumer offer?

Keywords

Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States

Citation

Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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