The Strategy Execution Series

This is the teaching note for the 15-module Strategy Execution series. New management tools and techniques are needed to implement strategy in the 21st century. Rapid innovation, entrepreneurial competitors, and increasingly demanding customers have radically altered competitive dynamics. While many experts have explored strategy design, little has been written on the execution of strategy. These modules do just that, using concepts and techniques that have been rigorously pre-tested in both the classroom and the boardroom. This series of 15 modules integrates the latest performance measurement and control techniques with the new realities of competition, strategy, and organization design. Anyone interested in running a business—either experienced managers or students—will benefit from understanding these new concepts and approaches to executing strategy. Each module is designed so that it can be used individually. Taken together, however, the modules form a complete course, building on each other to teach the implementation of strategy through performance management and control systems. Modules 1–4 set out the foundations for strategy implementation. Modules 5–10 provide quantitative tools for performance measurement and control. Modules 11–15 illustrate the use of these techniques by managers to achieve profit goals and strategies. Each module includes a list of case studies that can be used with the module to further illustrate concepts using current, real-life examples.