Publications
Publications
- July 1997 (Revised March 2005)
- HBS Case Collection
Lille Tissages, S.A.
By: William J. Bruns Jr.
Abstract
The marketing director and finance director must set the price for an expensive yet competitive fabric. Recent price increases have not been matched by competitors, and market share has been lost. The case provides an opportunity to practice contribution analysis considering variable and fixed costs as reported in a typical cost report.
Keywords
Citation
Bruns, William J., Jr. "Lille Tissages, S.A." Harvard Business School Case 198-005, July 1997. (Revised March 2005.)