Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 1, 2016
  • Article
  • Harvard Business Review (website)

Hiring Star Salespeople Isn't the Best Way to Grow

By: Frank V. Cespedes and Jacco van der Kooij
  • Format:Electronic
ShareBar

Citation

Cespedes, Frank V., and Jacco van der Kooij. "Hiring Star Salespeople Isn't the Best Way to Grow." Harvard Business Review (website) (February 1, 2016).
  • Register to Read

More from the Authors

    • June 2025
    • Faculty Research

    TagHive: Edtech Pricing and Distributor Decisions

    By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
    • March–April 2025
    • European Business Review

    Getting Value from Digital Technologies

    By: Frank Cespedes and Georg Krentzel
    • March 27, 2025
    • Harvard Business Review (website)

    How One Company Used AI to Broaden Its Customer Base

    By: Sunil Gupta and Frank V. Cespedes
More from the Authors
  • TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
  • Getting Value from Digital Technologies By: Frank Cespedes and Georg Krentzel
  • How One Company Used AI to Broaden Its Customer Base By: Sunil Gupta and Frank V. Cespedes
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.