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  • February 2017 (Revised December 2018)
  • Module Note

The Entrepreneurial Manager, Module I: Defining and Developing the Business Model

By: William R. Kerr, Mark Roberge and Paul A. Gompers
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the company operates, and so on. Designing and evaluating a business model is a complicated task, given all the considerations that must influence your decisions—external opportunities and threats, internal resources, your goals as a founder, as well as your investors’ desires, plus laws or obligation to your community or society at large. While not simple, a well-designed and properly tested business model serves as a strong guiding compass for the company and aligns priorities and critical actions.

Keywords

Entrepreneurial Management; Business Models; Lean Startup; Business Model; Analysis; Entrepreneurship; Management

Citation

Kerr, William R., Mark Roberge, and Paul A. Gompers. "The Entrepreneurial Manager, Module I: Defining and Developing the Business Model." Harvard Business School Module Note 817-108, February 2017. (Revised December 2018.)
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About The Authors

William R. Kerr

Entrepreneurial Management
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Mark N. Roberge

Entrepreneurial Management
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Paul A. Gompers

Finance
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Related Work

    • February 2017 (Revised December 2018)
    • Faculty Research

    The Entrepreneurial Manager, Module I: Defining and Developing the Business Model

    By: William R. Kerr, Mark Roberge and Paul A. Gompers
Related Work
  • The Entrepreneurial Manager, Module I: Defining and Developing the Business Model By: William R. Kerr, Mark Roberge and Paul A. Gompers
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