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• Case | HBS Case Collection | September 2018 (Revised June 2019)

  Apple Pay and Mobile Payments in Australia (A)

  Feng Zhu, Susan Athey and David Lane

  In summer 2016, four of Australia’s top five banks petitioned regulators for permission to bargain collectively with Apple over the terms under which they would support its digital wallet, Apple Pay. They argued that doing so would force concessions from Apple that would improve market competitiveness, consumer choice, price transparency, and transaction security for all mobile payments in Australia. The banks stood to benefit as well. If they succeeded in their primary aim of opening the contactless payment functionality of Apple’s devices to their own digital wallets—something Apple had thus far refused in any market it had entered—the banks could retain customer relationships that Apple Pay threatened to usurp and limit Apple’s free-riding on the contactless payment infrastructure the banks had just spent several years building.

  Keywords: payment methods; mobile payment; digital platforms; Apple; Banks and Banking; Cooperation; Problems and Challenges; Policy; Banking Industry; Australia;

  Citation:

  Zhu, Feng, Susan Athey, and David Lane. "Apple Pay and Mobile Payments in Australia (A)." Harvard Business School Case 619-010, September 2018. (Revised June 2019.)  View Details

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• Teaching Note | HBS Case Collection | May 2019

  ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)

  Feng Zhu and Margaret Vo

  Teaching Note for HBS Nos. 618-044 and 618-046.

  Citation:

  Zhu, Feng, and Margaret Vo. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A) and (B)." Harvard Business School Teaching Note 619-048, May 2019.  View Details

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• Supplement | HBS Case Collection | January 2017 (Revised May 2019)

  X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

  Feng Zhu, Angela Acocella, Feng Zhu and Angela Acocella

  Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire’s suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MAP) set by manufacturers. How should X Fire defend itself? Now Amazon representatives were approaching X Fire to encourage them to sell on Amazon’s smaller but growing Canadian Marketplace. How should X Fire respond to this opportunity?

  Keywords: Ethics; Competition; Market Platforms; Online Technology; Small Business; Retail Industry; Canada;

  Citation:

  Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)." Harvard Business School Supplement 617-047, January 2017. (Revised May 2019.)  View Details

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