The Entrepreneurial Manager, Module I: Defining and Developing the Business Model
The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the company operates, and so on. Designing and evaluating a business model is a complicated task, given all the considerations that must influence your decisions—external opportunities and threats, internal resources, your goals as a founder, as well as your investors’ desires, plus laws or obligation to your community or society at large. While not simple, a well-designed and properly tested business model serves as a strong guiding compass for the company and aligns priorities and critical actions.
Keywords: entrepreneurial management; business models; lean startup; Business Model; Analysis; Entrepreneurship; Management;
Citation:
Kerr, William R., Mark Roberge, and Paul A. Gompers. "The Entrepreneurial Manager, Module I: Defining and Developing the Business Model." Harvard Business School Module Note 817-108, February 2017. (Revised December 2018.) View Details