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  • January 2017 (Revised February 2022)
  • Background Note
  • HBS Case Collection

Assessing and Enhancing Market Attractiveness

By: Eric Van den Steen
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

This note gives students a systematic and comprehensive framework for analyzing and influencing market attractiveness. It pays explicit attention to value creation, complements, and the dynamics of market attractiveness. It also includes careful sub-frameworks for analyzing each driver, such as bargaining power or competitive intensity.

Keywords

Market Attractiveness; Markets; Industry Structures; Strategy

Citation

Van den Steen, Eric. "Assessing and Enhancing Market Attractiveness." Harvard Business School Background Note 717-466, January 2017. (Revised February 2022.)
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About The Author

Eric J. Van den Steen

Strategy
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Related Work

    • January 2017 (Revised February 2022)
    • Faculty Research

    Assessing and Enhancing Market Attractiveness

    By: Eric Van den Steen
Related Work
  • Assessing and Enhancing Market Attractiveness By: Eric Van den Steen
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