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Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.

Keywords

Virtual Reality; Augmented Reality; Digital Platforms; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Niantic; Market Platforms; Technology Adoption; Software; Technology Industry

Citation

Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.

About The Author

Feng Zhu

Technology and Operations Management
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