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  • January 2017
  • Background Note
  • HBS Case Collection

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.

Keywords

Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry

Citation

Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
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About The Author

Feng Zhu

Technology and Operations Management
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More from the Authors
  • Humana Commits to Value-Based Care By: V.G. Narayanan, Henry Eyring and David Lane
  • Jamie Dimon: Navigating the DEI Backlash By: Joseph L. Badaracco and Sarah Mehta
  • JPMorganChase: Leadership in the Age of GenAI By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
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