Making Virtual Reality Real

Feng  Zhu; Sarah  Mehta; David  Lane

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Background Note | HBS Case Collection | January 2017

Making Virtual Reality Real

by Feng Zhu, Sarah Mehta and David Lane

Abstract

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies.

Keywords: Virtual reality; augmented reality; digital platforms; Oculus; google; HTC; Magic Leap; Microsoft; Samsung; software; Niantic; technology adoption; Market Platforms; Technology Adoption; Software; Technology Industry;