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• Teaching Note | HBS Case Collection | June 2018

  Macy's: Evolution in the Sunshine State

  Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull

  Teaching Note for HBS No. 416-018.

  Citation:

  Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Olivia Hull. "Macy's: Evolution in the Sunshine State." Harvard Business School Teaching Note 418-072, June 2018.  View Details

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• Case | HBS Case Collection | September 2015 (Revised June 2018)

  Macy's: Evolution in the Sunshine State

  Boris Groysberg, Das Narayandas, Benson P. Shapiro and Sarah L. Abbott

  In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving their overall performance. O'Rourke and her team were able to drive almost immediate improvement in the district's sales growth and profitability and in other key areas such as customer service scores. How can O'Rourke ensure that these stores continue to perform well going forward?

  Keywords: leadership; marketing strategy; human capital; managing performance; retail; organization; change management; Leadership; Leadership Style; Leading Change; Marketing; Marketing Strategy; Management; Organizational Change and Adaptation; Performance Improvement; Retail Industry; United States;

  Citation:

  Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)  View Details

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• Case | HBS Case Collection | November 2015 (Revised April 2018)

  Flipkart (A): Transitioning to a Marketplace Model

  Das Narayandas, Sunil Gupta, Rachna Tahilyani, Das Narayandas, Sunil Gupta, Rachna Tahilyani, Das Narayandas, Sunil Gupta and Rachna Tahilyani

  Sachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees (₹) and offered it on promotion at ₹399. However, upon close examination of the product's display photo, consumers noticed a ₹399 price tag printed on the strap. Consistent with stated goals of transparency and building trusted relationships with customers, the Bansals immediately drafted an apology and terminated the seller's agreement with Flipkart.

  Keywords: marketplaces; online retail; e-commerce; Market Platforms; Online Technology; Corporate Disclosure; Ethics; Retail Industry; India;

  Citation:

  Narayandas, Das, Sunil Gupta, and Rachna Tahilyani. "Flipkart (A): Transitioning to a Marketplace Model." Harvard Business School Case 516-017, November 2015. (Revised April 2018.)  View Details

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