Paytm: Building a Payments Network

Sunil  Gupta; Das  Narayandas; Rachna  Tahilyani

Case | HBS Case Collection | January 2017 (Revised January 2018)

Paytm: Building a Payments Network

by Sunil Gupta, Das Narayandas and Rachna Tahilyani

Abstract

By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be?

Keywords: mobile payments; ecommerce; mobile app; india; Entrepreneurship; Expansion; Service Operations; Mobile Technology; Service Industry; India;

Language: English

Format: Print

21 pages

Educators Purchase

Citation:

Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Paytm: Building a Payments Network." Harvard Business School Case 517-091, January 2017. (Revised January 2018.)

BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially in India, BYJU’s decides to enter the United States and other English speaking international markets. It believes that the United States has a large demand for “better learning,” a strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is challenging. Is it wise to expand to the U.S., even though India presents such a vast untapped opportunity with so many students in need?

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Paytm: Building a Payments Network

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Paytm: Building a Payments Network

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