Publications
Publications
- January 2017 (Revised January 2017)
- HBS Case Collection
Susan Cassidy at Bertram Gilman International
By: Jeffrey T. Polzer and Michael Norris
Abstract
In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central HR based on the firm’s promotions algorithm?
Keywords
People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States
Citation
Polzer, Jeffrey T., and Michael Norris. "Susan Cassidy at Bertram Gilman International." Harvard Business School Case 417-053, January 2017. (Revised January 2017.)