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  • January 2017 (Revised April 2017)
  • Supplement
  • HBS Case Collection

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the company. George continued to engage with key stakeholders, and had decided to work in partnerships with Kansas City and Ford to expand Bridj's reach to the midwest. This B case on Bridj allows for a discussion of the company's new options given its public-private partnership with Kansas City, and provides additional examples of how George's strategy to engage with key stakeholders has helped Bridj to grow.

Keywords

Mobility; Digital; Mobile App; Mobile; Data; Platform; Organization; Startup; Start-up Growth; Startup Management; Responsibility; Corporate Responsibility; Entrepreneurship; Information Technology; Transportation; Business and Stakeholder Relations; Growth and Development Strategy; Digital Platforms; Mobile and Wireless Technology; United States; District of Columbia; Massachusetts; Kansas; Mexico

Citation

Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Supplement 317-047, January 2017. (Revised April 2017.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • January 2017 (Revised April 2017)
    • Faculty Research

    Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

    By: Rosabeth Moss Kanter and Jonathan Cohen
Related Work
  • Bridj and the Business of Urban Mobility (B): A New Model in Kansas City By: Rosabeth Moss Kanter and Jonathan Cohen
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