Publications
Publications
- December 2016 (Revised January 2018)
- HBS Case Collection
The Rise and Fall of the Circus
By: Ramon Casadesus-Masanell and Karen Elterman
Abstract
This case describes the origins of the traditional circus, including its rise to popularity in the United States in the 1800s, and examines the factors that led to its decline in the 20th and 21st centuries.
Keywords
Blue Ocean Strategy; Circus; Strategy; Entertainment; History; Entertainment and Recreation Industry
Citation
Casadesus-Masanell, Ramon, and Karen Elterman. "The Rise and Fall of the Circus." Harvard Business School Case 717-444, December 2016. (Revised January 2018.)