Publications
Publications
- January 2017 (Revised November 2018)
- HBS Case Collection
Navistar International: Competing Against PACCAR
By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
Abstract
In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the company’s turnaround. What should his priorities be and where should he focus the company?
Keywords
Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Motorcycle Industry
Citation
Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)