Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2017 (Revised November 2018)
  • Case
  • HBS Case Collection

Navistar International: Competing Against PACCAR

By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Abstract

In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the company’s turnaround. What should his priorities be and where should he focus the company?

Keywords

Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Motorcycle Industry

Citation

Esty, Benjamin, Eric Van den Steen, and Jeffrey Boyar. "Navistar International: Competing Against PACCAR." Harvard Business School Case 717-452, January 2017. (Revised November 2018.)
  • Educators
  • Purchase

About The Authors

Benjamin C. Esty

Finance
→More Publications

Eric J. Van den Steen

Strategy
→More Publications

Related Work

    • January 2017 (Revised November 2018)
    • Faculty Research

    Navistar International: Competing Against PACCAR

    By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
Related Work
  • Navistar International: Competing Against PACCAR By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College