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  • May 2017
  • Article
  • Psychological Science

Psychologically Informed Implementations of Sugary-Drink Portion Limits

By: Leslie John, Grant Donnelly and Christina Roberto
  • Format:Print
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Abstract

In 2012, the New York City Board of Health prohibited restaurants from selling sugary drinks in containers larger than 16 ounces. Although a state court ruled that the Board of Health did not have the authority to implement such a policy, it remains a legally viable option for governments and a voluntary option for restaurants. However, there is very limited empirical data on how such a policy might affect the purchasing and consumption of sugary drinks. Four well-powered, incentive-compatible experiments evaluate two possible ways in which firms might comply with such a policy: bundles (i.e., dividing the contents of oversized cups into two regulation-sized cups) and free refills (i.e., offering a regulation-sized cup with unlimited refills). Bundling causes people to buy less soda. Free refills can increase consumption, especially when waiter-served. This perverse effect is reduced in self-service contexts, which require walking just a few steps to get a refill.

Keywords

Nutrition; Governing Rules, Regulations, and Reforms; Public Administration Industry; Food and Beverage Industry; New York (city, NY)

Citation

John, Leslie, Grant Donnelly, and Christina Roberto. "Psychologically Informed Implementations of Sugary-Drink Portion Limits." Psychological Science 28, no. 5 (May 2017): 620–629.
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

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  • Measuring the Prevalence of Sensitive Behaviors By: Tamar Krishnamurti and Leslie John
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  • Should I Stay or Should I Disclose? How Omission Bias Guides Our Disclosure Decisions By: Elinora Pentcheva and Leslie John
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