Citation:
Neeley, Tsedal, and Julia Kelley. "The Global-Local Tension: Vodafone CEO Vittorio Colao Leading with'International Values and Local Roots' (A) and (B)." Harvard Business School Teaching Note 419-063, June 2019. View Details|
Article Strategic Management Journal March 2018 Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions |
Abstract
Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of social media usage at two large firms indicates that users who participate in non-work interactions on social media catalyze a cycle of curiosity and passable trust that enables them to connect and share knowledge. Paradoxically, the very non-work related content that attracts users to social media and shapes passable trust can become a source of tension, thwarting a firm’s ability to encapsulate knowledge in the form of routines and to use it to enact its strategy.
Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust;
Citation:
Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions." Special Issue on Strategy Processes and Practices: Dialogues and Intersections. Strategic Management Journal 39, no. 3 (March 2018): 922–946.
